Maison Cailler unveils new attractions to celebrate its 200-year anniversary
Vevey, March 18th, 2019 – With almost 400,000 annual visitors, the Maison Cailler continues to draw the crowds, including a large number of foreign tourists. To celebrate the 200th anniversary of the Cailler brand, the museum is announcing a range of new and exciting additions. Visitors will be able to watch Cailler’s chocolatiers preparing sweet treats before their very eyes, while in the chocolate production exhibition, which traces the development of the industry from its beginnings to the present day, there will be a selection of new objects on display which have helped Cailler to become the Swiss icon it is today. These objects include a vintage cocoa roasting machine and a fully functioning conche, as well as some rare pieces of early packaging. Thanks to a new online ticketing system, visitors can now also confirm the exact time of their visit in advance.
The Maison Cailler has established itself as one of the most popular tourist attractions in Switzerland today. The museum welcomed almost 400,000 visitors in 2018, and proved especially popular among international tourists, who accounted for 60% of all visitors. The flagship museum also recently obtained the highest level of the Quality Label (QIII) of the Swiss Tourism Federation (STF), which requires a comprehensive quality management system across the entire operation. The Maison Cailler is one of only three museums in Switzerland to have achieved this.
Watch chocolatiers at work
The Maison Cailler has been investing in its future and proposes, for its anniversary year, a range of new attractions. Following two years of planning and renovations, the museum re-opened to the public on March 1st with brand-new offers. What remains unchanged, however, is the tempting aroma from the chocolate factory that welcomes every visitor.
About the new attractions:
- Visitors can now watch Cailler’s chocolatiers at work in our new showroom in front of the mini Cailler production line as they follow the mould-casting process. The chocolatiers will show how their chocolate is crafted by hand, while also explaining the technology behind chocolate moulding and describing the industrial process in detail. A number of vintage moulds are also on dis-play.
- The exhibition boasts a number of new objects, including a cocoa roasting machine from the first half of the 20th century, and a conche from the second half of the 20th century, which still constantly flows with real chocolate. A showcase is now also presenting a number of traditional moulds. In addition, visitors will be able to discover how the production of chocolate has evolved over the past 200 years through the use of traditional tools and machines.
- Visitors with an interest in product design can now delve into the history of packaging thanks to the museum’s newly discovered collection of original pieces. In addition, they can follow the evolution of Cailler’s packaging from 1819 to the present day along an entire wall.
- In the tasting room, visitors can now marvel at a giant heart-shaped chocolate sculpture – entitled “For the Love of Chocolate” – which was created by sculptor and chocolate artist Gerhard Petzl. Approximately 200 kilograms of chocolate were required to produce this impressive piece of art as a celebration of Cailler’s 200-year anniversary. The chocolate was dripped, squeezed, carved, modelled and cast – a demonstration of the many different ways in which chocolate can be worked with. In the centre of the design is a heart, representing the love of chocolate, and in the centre of the heart is the distinctive and historic Cailler building, a representation of timeless elegance. The doors to the factory remain half-open; a sign that all visitors are welcome.
- The gift shop has been given a makeover. A new “Pick ‘n’ Mix” area immerses the visitor in an enchanted cocoa forest, where visitors can combine their favorite Cailler Napolitains chocolates with the box of their choice. The shop also features a photobooth for visitors who wish to take a souvenir home.
The Maison Cailler also offers visitors a new online booking system, which makes it possible to order tickets online, and even specify a visiting time in advance. In the past, you might have had to wait in a long queue for an allocated slot; now, you can schedule a visit to the Maison Cailler alongside any other excursions in the region, such as a visit to the cheese factory or the Gruyère castle.
As a result of these new attractions and the improved booking system, the admission prices have been slightly revised: adult tickets are now CHF 15, and student and senior citizen tickets CHF 12. Children under 16 enter for free, and groups and schools continue to benefit from special rates.
Open day with additional attractions
On Sunday March 24th, 2019, the Maison Cailler will present its new range of attractions for free. The chocolate workshop will also be especially open to the public for one day; here, under the supervision of Cailler’s chocolatiers, visitors of all ages will be able to make their own chocolate truffle lollipops to enjoy on-site or to take home. The gift shop will also feature a tasting stand where all intensities of the Cailler’s new Dark&Milk line will be available to try.
Nestlé Switzerland Press Office:
Nina Kruchten | Nestlé Suisse S.A. | Postfach 352 | 1800 Vevey | 021 924 59 50 | firstname.lastname@example.org